Technical SEO mastery
In 2017, a handful of us sat in a cramped office in Rivne, watching businesses struggle with convoluted dashboards and vague reports. We built Vitaminex Labs to change that—tools that speak plainly, measure what matters, and fit into your actual workflow.
Every feature we ship starts with a real problem someone brought to us. We test with small businesses, agencies, and solo consultants before a single line goes live.
Iryna runs a boutique agency in Kyiv. She needed rank tracking that her clients could actually understand during monthly reviews. We sat with her for three sessions, watched how she presented data, and rebuilt our reporting interface around those exact moments. Now her clients see movement, context, and next steps—not just numbers in a table.
In late 2019, our backlog hit 140 items. We paused everything and spent half a year talking to users. Turned out, most wanted the existing tools to work faster and export cleaner—not new widgets. We cut 80 planned features, rewrote the export engine, and shaved four seconds off every report load. Usage doubled in three months.
We're engineers, designers, and former agency folks who got tired of tools that didn't respect our time. Small team, direct communication, no layers between you and the people building what you use.
Product Lead
Spent eight years in technical SEO before building Vitaminex. Writes the specs, tests every release, and still answers support tickets when the queue gets long.
Engineering Director
Led backend teams at three startups before joining us in 2018. Obsessed with query performance and data accuracy. Keeps our infrastructure lean and our uptime above 99.8%.